Summit Basecamp – The Peak of Experiential Storytelling

At the heart of the mountains, Dizzle helped bring to life The North Face’s most exclusive winter experience: the Summit Basecamp.

Hosted in partnership with Baldface Valhalla, this top-of-mountain expedition-style activation is designed for the brand’s most committed snow-sports consumers. From gear testing in extreme conditions to risk management education and immersive backcountry camping, the event serves as a living embodiment of the Summit Series ethos.

As the brand gears up to celebrate 25 years of Summit Series in Fall/Winter 2025, our team delivered end-to-end production in an environment where precision, safety, and storytelling converge.

Photos by Dustin Lalik

SERVICES

Logistical Production & Site Coordination: Managing remote, high-altitude deployment in rugged terrain.

Creative Environmental Design: Balancing functional expedition setups with elevated brand presence.

On-Site Guest Flow & Safety Planning: Supporting a curated group of partners and elite consumers.

Product Storytelling Through Experience: Translating the Summit Series into touch, movement, and emotion.